If you have an in house database of customers, prospects, donors, members, affiliates, volunteers, event coordinators or employees... it is a challange to keep that data up to date with now current information. The data is accurate at the time of capture but eventually it becomes obsolete if not constantly updated.  

For the purpose of marketing you may also need to acquire, buy, rent, lease or trade lists and data for direct mail, e-mail and telemarketing.

Once the campaign is deployed, you will need to capture the response data and update your data base and add records to your house list.

The data day is a one half day event that brings together industry experts on all five facets of data as it flows in a marketing organization. In four hours we will have five 45 minute interactive sessions on five core elements of data intelligence in a direct marketing organization:

• Data Cleansing, warehousing and archiving
• Data Acquisition
• Data & Compliance
• Data Integrated Marketing
• Data Capture & Harvesting
• Data Enabled Selling

The data day is an event conveniently held at locations in Maryland, Northern Virginia and Washington DC area. November 2009 Data Day is held at the conference center of Germantown Wyndham Garden Hotel located at 805 Russell Ave, Gaithersburg MD 20879 on 6th November NOON to 4 PM followed by Fridays @ Four networking event.

Light lunch and networking reception will be available from 11.00 to Noon.

Learn more about the speakers and read their bio's at www.thedataday.com

KEYNOTE SPEAKER : M. H. "MAC" McINTOSH CBC at The Data Day
M. H. (Mac) McIntosh, president of Mac McIntosh, Inc. in North Kingstown, RI, is a business-to-business sales and marketing consultant who is considered to be a leading expert on the subject of sales leads. McIntosh's clients include large, global companies like ADC, Intel, GlobalSpec, Microsoft, NEC, NSK, Siemens, and Sigma-Aldrich as well as lots of small and mid-sized companies you may not have heard of...yet. McIntosh's background includes 20 years of hands-on experience in B2B marketing, lead generation, lead management, and sales. In addition to consulting, Mac teaches graduate-level courses for a number of colleges and universities in North America and Europe, conducts marketing workshops and seminars for leading corporations and associations around the world, writes regularly for leading marketing and business publications, and is the publisher of Sales Lead Report®, an e-newsletter with more than 20,000 B2B marketing professionals as subscribers, and Sales Lead Insights®, his award-winning B2B marketing blog.

Additional Speakers

Altaf Shaikh         Founder & CEO ListEngage.com

Jeffrey Bochner Chapter Director, No B.S. Bethesda

Parthiv Shah President & CEO. Elaunchers.Com

Lee Keshishian President. & CEO, Lionandlaurel.Com